Lead Generation
How to Build a Lead Generation System for Your Business
27 March 2026·8 min read
Table of contents
- 01.The five layers of a lead system
- 02.Getting the offer right
- 03.Channels: what actually works in India
- 04.CRM and follow-up
- 05.Metrics that matter
The five layers of a lead system
Offer, funnel, channels, CRM, and follow-up. Weakness in any one collapses the whole system.
Getting the offer right
A great offer is specific, valuable, and easy to say yes to. It usually beats better creative.
Channels: what actually works in India
Google search for high-intent, Meta for volume and retargeting, LinkedIn for B2B, and YouTube for education-heavy categories.
CRM and follow-up
Response time under 5 minutes, structured qualification, and automated nurture for slow-moving leads.
Metrics that matter
Cost per qualified lead, meeting-set rate, and revenue per channel — not clicks.
FAQs
Typically 2–4 weeks from launch for paid channels; 3–6 months for SEO-led inbound.